Quora hosted the third and final chapter of Quoraverse 2025 in Bengaluru, bringing together industry leaders, brand innovators, and technology practitioners to explore the evolving intersections of artificial intelligence, consumer behaviour, and digital transformation. Designed as an exclusive forum for practical insight and forward-looking discussion, Quoraverse continues to shape the national dialogue on how AI is redefining marketing and brand strategy.
Building on Quora’s mission to grow the world’s collective intelligence, Quoraverse has quickly become one of India’s most influential forums for AI-driven marketing insights. The Bengaluru edition featured groundbreaking perspectives and actionable frameworks from five distinguished speakers representing some of the world’s most respected organisations.
Here are the session highlights:
1. Aditi Olemann – Head of Marketing and Communications, Cashfree Payments
In her presentation, “Teaching a Brand to Think: How Humans and AI Co-Create at Cashfree Payments,” Aditi Olemann highlighted how AI is accelerating creative and content production, operational efficiency, and customer insights, noting that AI helps 93% of users create content faster and accelerates timelines by 80-85%.
Aditi detailed how Cashfree executed its “Fastest Campaign Ever’’ with a three-day turnaround by integrating AI across brainstorming and production—achieving 80% of the storyboard output without manual design effort. She also shared how AI-enabled video SEO using reusable avatars increased content velocity. At the same time, she acknowledged challenges such as generic avatar quality and the need for strong human quality control. To guide their strategy, she presented a framework positioning AI as an Enabler for high-creativity tasks (such as a brand refresh) and an Agent Owner for autonomous operations like performance marketing optimisation, concluding with the key reminder: “Don’t outsource thinking. Outsource the time it takes to think.”
2. Neha Bagaria – Founder & CEO, HerKey
Neha Bagaria discussed how HerKey is building an AI-powered ecosystem to support women’s work-life aspirations, positioning the Women’s Economy as a significant growth opportunity. She highlighted India’s large untapped female talent pool—130 million candidates and 85% of household purchase decision-makers—and HerKey’s aim to bridge the gap between career and social platforms.
Neha outlined four AI applications powering HerKey:
- Predictive AI for personalised session discovery
- Gen AI to support customised creator tools
- Agentic AI, including Simkey (a work-life buddy) and Simran (a women-specific marketing and interview assistant)
- Responsible AI for moderation, privacy, and safe spaces
This integrated approach is designed to generate reliable, gender-specific insights that can help employers engage, support, and retain women in the workforce.
3. Rasika Prashant – CMO and Co Founder, Tata Consumer Soulfull
In “Humanizing Food Experiences with AI-Powered Insight,” Rasika Prashant explained how Tata Consumer Soulfull is modernising ancient Indian grains with a “Taste First, Health Forward’’ philosophy for two key groups: adults and kids/mothers.
She shared how the brand uses AI to enhance content creation, consumer engagement, and performance marketing. Examples included:
- Hyper-personalisation, demonstrated through the “Tata Ka Rusk | ChAI Time’’ campaign with Manoj Bajpayee, where an AI-powered WhatsApp bot generated thousands of customised assets
- Creative automation to quickly produce trend-based content for their mascot Cruncha Muncha
- AI-driven insights that mine reviews to understand pain points and validate product claims
- AI-supported D2C performance marketing to improve ROAS and reduce CAC
Rasika noted this integrated AI strategy has delivered significant business results, including reaching over 21 million people and increasing brand awareness
4. Madhur Gopal – Vice President Marketing, Manipal Hospitals
In “AI in Healthcare Marketing: The Prescription for Personalized Patient Journeys,” Madhur Gopal outlined how Manipal Hospitals is using AI to improve patient experiences across four stages: Wellness, Preventive, Illness, and Recovery.
He highlighted common patient challenges—anxiety, misinformation, unclear pathways, and fragmented systems—and discussed how AI can help shift healthcare from reactive to proactive. A key example was ASK MAI, Manipal’s AI health chatbot designed to reduce anxiety and provide personalised procedure information. Madhur also shared how techniques such as lookalike modeling, predictive demand modeling, and lead nurture programs support preventive care outreach. His session emphasized that early-stage AI adoption can offer better insights and cost efficiencies.
5. Gurmit Singh – General Manager, India, South East Asia, Middle East and Australia, Quora
Gurmit Singh shared how as search shifts from keyword‑based engines to AI answer engines, Quora has become a major source of trusted, human-authored knowledge for Google’s AI Overviews and AI Mode. With AI systems increasingly relying on trustworthy, high‑engagement sources, Quora now ranks among the most-cited platforms due to its depth, credibility, topic-driven structure, and strong SEO foundation.
For marketers, he emphasized a growing opportunity: as AI blends and distributes knowledge across platforms, brand presence on Quora increasingly shapes how answers—and consumer perceptions—are formed at scale.
About Quoraverse 2025
Quoraverse is India’s premier three-city event, hosted in 2025 by Quora in partnership with exchange4media (e4m). Held across Mumbai, Gurugram, and Bengaluru, the annual summit convenes the nation’s leading marketers to discuss the future of AI’s impact on marketing and digital storytelling. It also recognizes the teams and organisations behind the year’s Most Impactful Campaigns on Quora, highlighting strategic excellence in digital advertising.
