Middle East insurance marketplace Policybazaar.ae has reported a 45 per cent rise in travel insurance queries for the final quarter of 2025 compared with the same period last year, driven by increased outbound travel and stronger awareness of the need for protection during holiday trips.
The UAE-based insurance aggregator said demand typically spikes during peak periods such as the UAE National Day, Christmas, New Year and the December school holidays.
Georgia, Armenia, Azerbaijan, Germany, the Netherlands, the United Kingdom and the United States remain among the most popular destinations for UAE travellers.
Policybazaar.ae also recorded a 48 per cent increase in inbound travellers visiting the UAE who purchased their policies through the platform, reflecting the country’s continued appeal as a global tourism hub. New attractions, cultural experiences and major international events have contributed to sustained interest.
The rise in insurance uptake is being shaped by changes in traveller behaviour. More UAE residents are seeking nature-based or adventure experiences such as hiking, trekking and wildlife activities, with serenity and natural landscapes ranking high among motivators. Solo travel is becoming more popular, and there has been a slight increase in women purchasing policies for independent trips.
Common insurance claims this season include flight cancellations, delays, lost luggage and medical emergencies. Policybazaar.ae said recent geopolitical developments have prompted travellers to choose more comprehensive coverage, even at higher premiums. Social media is also playing a growing role in influencing travel and insurance decisions.
Travellers aged between 28 and 45 continue to form the largest customer segment, reflecting a demographic focused on convenience and peace of mind when travelling abroad.
“Travellers today are far more aware of the risks associated with international travel and view insurance as a necessity,” said Toshita Chauhan, Chief Business Officer – General Insurance at Policybazaar.ae.
“We are seeing a clear shift toward informed decision-making, with customers actively seeking protection, especially during peak travel periods when volumes are at their highest. Insurers, too, are adapting their offerings to meet the evolving needs of modern travellers.”
According to data from Grand View Research, the global travel insurance market is projected to reach US$63.87 billion by 2030, growing at a compound annual rate of 15.4 per cent between 2025 and 2030, supported by rising tourism and digital innovations that simplify how travellers compare and purchase coverage.
