Rap legend, Olympic coach? Snoop Dogg named Team USA’s first honorary coach for Milano Cortina 2026 Winter Games; Know the real reason behind rapper’s appointment

Rap icon Snoop Dogg has been named Team USA’s first-ever honorary coach for the Milano Cortina 2026 Winter Games, a move that has sparked both surprise and excitement. Despite never competing as an athlete or participating in the Olympics, Snoop’s appointment is rooted in his global popularity and long-standing connection with the Games as a fan favorite and cultural ambassador. Known for bringing humor, charisma, and massive mainstream appeal, the rapper is expected to help promote the Olympics to younger and more diverse audiences. Team USA believes his presence will boost engagement, visibility, and enthusiasm around the Winter Games worldwide.

Already a fan favorite at Paris 2024, where the California native turned heads by wearing riding gear at an equestrian event and carrying the Olympic torch ahead of the opening ceremony, Snoop Dogg is set to return for the winter sports edition. He will bring his unique perspective to the Games in the stunning regions of northern Italy, beginning February 6.

“I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” stated Snoop in a media release.
“The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun. I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out),” added Snoop.

As soon as the legendary rapper was given the role, he immediately updated his LinkedIn bio (Coach Snoop, Team USA) and shared his excitement about the appointment.
“I’m jumping in as Team USA’s first Honorary Coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play. I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines… to help motivate Team USA, shine a light on the full athlete journey, and uplift the people who make their dreams possible,” Snoop Dogg posted on LinkedIn
“For me, greatness isn’t just about performance, it’s about mindset, mentorship, community, and having the right support system. That’s what the Team Behind the Team is all about.”