I’m a Celebrity’s breakout star Angry Ginge is being inundated with new job offers including TV work before he has even stepped out of the jungle
Campmate Angry Ginge is at the centre of a triple bidding war – before he’s even left the jungle. The 24-year-old’s team have been “inundated” with money-spinning offers – including a book deal, TV work and advertising campaigns.
A source close to Angry Ginge said: “Since the moment Ginge stepped foot in the jungle, the commercial interest has gone through the roof.
‘He’s been absolutely inundated with offers, far more than anyone predicted. Brands have very quickly clocked that he’s not just a viral creator; he’s genuinely relatable, he speaks the language of real people, and he connects with an audience that many big companies have struggled to reach.”
They are particularly interested in his “authenticity”, having grown up in a council flat with his mum and sister. The source added: “It’s why he’s already being approached for several major long-term global ambassadorships with household-name retailers who want him fronting their campaigns the second he’s out.
“They see him as someone who can shift perception, shift product, and bring in audiences that traditional advertising doesn’t touch.”
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The insider added that “broadcasters are already chomping at the bit to meet him” including ITV, BBC, C4 and the streamers. They said: “There’s a real sense in TV circles that Ginge is a breakout mainstream star in the making. People have seen how funny, warm and unfiltered he is, and that’s exactly what commissioners are looking for. Several networks have already made it clear they want to get in the room with him the moment he’s home, whether that’s for entertainment formats, factual shows or even fronting campaigns.”
The interest hasn’t stopped there, with a “simmering bidding war starting in publishing,” the insider added.
He then started streaming in his bedroom where he built up a loyal following. They added: “A string of major houses have been circling, all desperate to secure his first book deal.
‘They can see the appetite for his story, where he’s come from, how he built this community, what drives him and they know his fanbase would show up in force. It’s rare for someone to hit the sweet spot of mainstream affection and digital influence at the same time, but that’s exactly what’s happening with Ginge. The demand for him right now is enormous.”
Ginge is currently the bookies’ favourite to be crowned King of the Jungle but is facing fierce competition from rapper Aitch. Both men have huge fan bases who are ready to be galvanised to vote for him in their millions.
Ginge has stars such as England Lioness Chloe Kelly and Strictly’s George Clarke backing him, as well as online stars including YouTuber and Britain’s Got Talent judge KSI and Niko Omilana.
A friend close to Angry Ginge said: “Ginge has no idea how much love he’s getting on the outside. Big names have been showing their support since he went into camp. It shows how far he’s come, people from the worlds of sport, TV and entertainment are all rooting for him.”
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