Emirates, the world’s leading airline, has entered into a partnership with OpenAI, the poster boy of the global artificial intelligence boom, to advance AI adoption and innovation across the airline.
The Emirates Group will deploy ChatGPT Enterprise, supported by tailored AI literacy programmes, technical exploration, and executive strategic alignment designed to embed AI capabilities across the organisation.
Ali Serdar Yakut, Emirates’ Executive Vice President IT, commented: “We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience.
“Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.”
The two companies will explore opportunities to introduce practical use cases, develop an internal AI champion network, and establish an AI Centre of Excellence.
Emirates will gain early access to cutting-edge AI research and emerging breakthroughs, as well as collaboration on government-led innovation projects and accelerators.
Rod Solaimani, Regional Director, MENA & Central Asia at OpenAI, added: “Emirates Group has laid out a bold vision for how AI can transform the future of aviation. With this collaboration, we’re proud to help them bring that vision to life – embedding intelligence across their operations, empowering teams with powerful new tools, and reimagining the travel experience for millions of customers.”
Emirates and OpenAI will jointly run dedicated leadership sessions to explore practical applications, build sponsorship and advocacy for AI initiatives, and provide leaders with visibility into OpenAI’s product roadmap for long-term planning.
Technology teams of the two companies will work closely together to integrate OpenAI’s models to establish rapid prototyping and deployment best practices and provide sandbox environments to accelerate experimentation across various use cases powered by generative AI.
