Key Points
- Almosafer is integrating AI throughout its organization, with over 100 AI initiatives and agents focused on productivity, personalization, and automation.
- The company’s WhatsApp sales and service channel, powered by AI, now accounts for up to 10% of daily bookings.
- Almosafer emphasizes experimentation, cross-team AI integration, and employee upskilling, while noting rapid AI adoption in Saudi Arabia and the UAE.
Summary
At the Skift Global Forum East in Abu Dhabi, Almosafer CEO Muzzammil Ahussain discussed how the company is embedding AI across all areas of its business, from back-office operations to customer engagement. With more than 100 AI initiatives and agents in place, Almosafer is focusing on enhancing productivity, personalization, and automation, particularly through its WhatsApp channel that now drives a significant portion of bookings. Ahussain highlighted the company’s commitment to experimentation, cross-team collaboration, and upskilling employees, while observing strong AI adoption in Saudi Arabia and the UAE and predicting continued transformation of travel services in the region.
